BASIC GUIDELINES OF OPTIMIZING WEB PAGES

BASIC GUIDELINES OF OPTIMIZING WEB PAGES

HEAD SECTION:TITLE/META

HEAD SECTION [STAGE 1]

The head section of your HTML code isn’t actually visible to human visitors when they come to your site.
The title tag will appear in the title bar of the browser window.

TITLE,KEYWORDS, & DESCRIPTION

PAGE TITLE

Page title should contain the 2-3 primary keyword/phrases you’ve chosen.
It should be designed to attract clicks from those who find you in a search.

<title> free search engine optimization book-seo fast start ebook</title>

Title’s limit lies between 64 to 70 characters.
Description’s limit lies between 200-250 characters.

META TAG

Meta tags are hidden html tags of an html document that are not displayed in a browser but provide a browser or search engine robot with useful information.
Meta tags are html tags that are included in the <head> tag along with the <title> tag. A meta tag is formatted in the following way,
<meta type="name" content="value">

The colored parts of the meta tag shown above will change depending on what type of meta tag you are writing.

EXAMPLE
     <html>
  <head>
    <title>Meta Tags Are Us</title>
    <meta name="description" content="How to use meta tags">
  </head>
  <body>
  </body>
</html>

Search Engine Meta Tags

In the early days of the internet, search engines use to visit web sites and extract the <title> tag as the title of a web page along with the first 200 characters as the description of the webpage. The problem which occurred was that the first 200 characters of a webpage didn't really describe the page correctly and most of the descriptions found in the search engines were very hard to read or understand. To solve this problem search engines defined a series of meta tags that they would index and use when they crawled websites

KEYWORD META TAG

The meta keywords tag allows webmasters to include key-words and key-phrases (two or more keywords) that describe the content of the webpage as a meta tag indexed by the search engine.
Below is an example of the meta-keywords found in this html document.

DESCRIPTION META TAG

The meta description tag allows webmasters to describe the web page in their own words and this description will be displayed underneath the webpage's title in the search engine listings.
FOR EXAMPLE

ROBOTS META TAG

Search engines have also defined another meta tag known as the meta robots that will allow website developers to decide whether they want the webpage to be indexed, archived, or crawled. The meta robots tag looks similar to the below,
<meta name="robots" content="value">
The value of value will vary depending on what a webmaster wishes the crawler to do.
If a webmaster doesnt want the webpage to be indexed, then value would be noindex.
If the webpage is not to placed in the search engines cache, then value would be noarchive.

If the links on the page are not to be crawled by the search engine, then value would be nofollow.
To use two or more of these values, each value would be separted by a comma (ex. noarchive, nofollow ).

FOR EG:- <meta name=“robots” content=“noindex,nofollow”>
FOR EG:- <meta name=“robots” content=“index,follow”>
FOR EG:- <meta name=“robots” content=“index,nofollow”>
FOR EG:- <meta name=“robots” content=“noindex,follow”>

HEADINGS AND LINKS[stage 2]

If possible ,you want to use the core terms and top variations in headings and sub headings(H1,H2,H3) on the page.

BODY TEXT & MODIFIERS
[stage 3]

Write naturally and work your keywords(including variations) in where they make sense.
You may get a very slight boost by using your most important search terms in the first paragraph,but it’s not worth doing if you loose readability or fail to persuade your visitors to keep reading?

CREATING CONTENT
[stage 4]

The most important thing about creating content for your site is to avoid creating duplicate content.
Whatever search terms you are targeting on the page ,write something original.

Articles

Services