Go back a decade and most people would ask their colleagues and friends for recommendations when it came to choosing a good lawyer or a law firm. And most law firms used to thrive on ‘word of mouth’ marketing. A lot has changed since then as most people tap on their smartphone or switch on their laptops when they are in need of a good attorney. It won’t be wrong to say that you are unlikely to count such people among your clientele without strong digital presence. While every other law firm has a website the ones that rank at the top of Google and other search engines walk away with maximum clients. Let’s understand this new phenomenon through some stats -
As a lawyer it won’t be difficult for you to read through these stats. You can’t afford to remain out of the digital space irrespective of your reputation and the success you may have enjoyed in the past. With the number of Internet users growing exponentially every year these figures are all set to rise. Strong digital presence would be as important as your license to practice this profession in the coming years. You should waste no more time and immediately get in touch with a law firm SEO expert to stay ahead of others in your fraternity.
At SEO Services Consultants we have worked with several law firms in the past and this puts us in the right space to help your website rise on the search engine ladder. While most people see SEO as the means to increase traffic and improve rankings on the search engines, a well-executed campaign offers you many more benefits. It brings in highly qualified traffic to your website, improves recognition and expands your odds of converting such visits into business. This is what our team always focuses as we have lived by the promise of making your business flourish.
Law Firm SEO projects are challenging and most optimizers don’t really understand legal terms and terminology. With wafer thin knowledge in users’ search habits they aren’t able to derive much from the campaign. We are different, as we have a team that has worked with several law firms and built inherent knowledge about this profession, lawyers’ expectations and needs of their clients. This translates into better content, refined keywords and a rewarding strategy.
We don’t look at success merely through traffic stats but focus on the conversion rate. This is what separates us from run the mill service providers. They optimize a law firm’s website the same way as they would do for a news and information site where traffic is the sole criteria to measure success. As experts in attorney SEO services we shall focus on keywords that are likely to benefit you the most and lead to more visits at your office and greater number of cases.
Most law firms and attorneys focus on a community or a few areas when it comes to their practice. This is where local search optimization becomes the path to success. We shall take a close look at your position in local search results and your competitors’ campaigns to optimize your website that helps you override competition and stay ahead of others.
We do it quite the same way as you would approach any case. You consider the merits of the case and advise your clients on the best course of legal action. We shall also analyze your website, take a look at your competition and prepare a strategy that offers you great results. Our technical team is complemented by our writers who put their experience of writing for law firms to good use. An average campaign would include but not limited to the following activities -
Law firm SEO has been one of the focus areas for our agency and we have a team that brings in years of knowledge in this niche. With our extensive campaign strategy we shall be able to drive in large number of potential clients to your website and create new opportunities for you. We help you set higher goals with digital marketing and conquer them.