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SEO is one of the most used (and abused) words on the Internet today. There is so much clout of what SEO does, what is good SEO, how websites gain from SEO that everyone does everything they think helps improve their search engine rankings. However, the real question is not whether SEO works (it surely does others or we wouldn’t have dedicated companies on SEO services today). The real question is how to make SEO work? The trick here is to work simply but efficiently; to not get fogged by all the (mis)information that’s all around but to figure out what actually works and what doesn’t.

Search engine optimization is no longer simple keyword-insertion, short content creation, and obvious improved SERP. Many are shifting their focus to ads on a search engine, social media postings, videos, and images as they have become equally attractive for an average business today. For a company looking to increase its visibility, multiple approaches to reach their audience seem to be working well enough. But is it actually enough? Can you sideline SEO, precisely organic SEO for the sake of paid rankings or social media buzz?

Organic SEO Is Important

Contrary to what many may believe, organic SEO is not dead. In fact, it is alive and thriving. Organic SEO is important as it focuses on the content, link building, keyword usage to list a page. For a business, this means working towards creating a trustworthy repository of information that isn’t about advertisements but about page visits. The rate of conversion through organic search is better than an outbound lead. HubSpot reports that 80% of any website traffic comes from a simple search query. This shows how important organic search is.

Did you know that –

• 60% traffic from an organic search goes to the first three results,
• Search leads have a close rate of 14.5% whereas those from outbound leads gets only 1.7%,
• 75% users don’t usually go to the second page of a search result,
• Organic search amounts to 51% of website traffic while only 10% comes from paid search, 5% comes from social media platforms, and 34% from other sources.

These stats just reinstate what you would already know. Organic search results are best for your SEO and experts know that. Over the years, SEO experts have had many tips and tricks up their sleeves using which they have been improving a site’s rankings. Today, we shall we talking about 10 such things.

10 SEO Secrets You Should Know About

1. Optimize For Readers, Not For Search Engines – Google and other search engines are continuously changing their SEO algorithms. This means SEO experts have to continuously be on their toes, updating and tweaking websites to improve their visibility. But if you are really interested in better rankings, you should focus on optimizing the site for your readers. A thorough understanding of your user demography, their likes and dislikes should reflect in the website you create. Once the website resonates with their likes and dislikes, your SEO rankings will automatically improve.
2. Google’s Featured Snippet Is Important – When users search with question-based keywords, Google is more likely to show a featured snippet right at the top. That little box has concise information and apt for someone wanting just a quick glance. An average click-through rate using a featured snippet is almost 114% – this means an average user will most likely click the link which has the snippet information. Your SEO aim should no longer just be to get a Page 1 ranking on Google, but also to get a Featured Snippet badge.
3. Fast-Loading Websites are Everyone’s Favorite –There was a time when you could get away with a slow-loading website. But not anymore. You will be heavily penalized if your website isn’t fast. Not only does a slow website frustrate users but also discourages them from buying your products or services. Fast loading websites have always been one of the 10 important ranking factors of Google. Your fight for the top spot through organic searching will fail despite quality content if it loads slowly. Simple things can improve speed –de-clutter the sidebar, work only with essential widgets.
4. SEO Audits Help Find Loopholes – Much like the aim of a financial audit is to understand expenditure, income, cost-cutting, and saving schemes of a company, an SEO audit does something similar. A proper SEO audit helps in examining site performance, things that may be missing from your site (which can improve SEO), etc. Auditing may be a simple thing, but it is highly relevant in pin-pointing the loopholes. Some of the things SEO audit should highlight are –
   • Are there SEO meta titles and descriptions on every page?
   • Are the pages optimized with keywords?
   • Is the URL structure of your website optimized for search engines?
5. Test Website Performance –How do you improve your website structure, link building, content, URL, or anything else if you do not know what’s wrong with the site? That’s why you should test your website’s performance for yourself, from time to time. There are tools such as the Keyword Rank Checker that will help you see your page’s ranking based on keyword searches. The aim is naturally to get better rankings as that will determine the success of your site through organic search.
6. Quality Content Helps SEO – You can have a spunky looking website. You may have followed every rule to score brownie points from search engines, yet your rankings may not be desirable. One of the primary reasons why websites fail to improve their organic SEO is because they do not invest in quality content. A dedicated, regularly updated blog is essential for the success of any website. Blog posts should be informative, wide-ranged, yet on topics, your business is associated with and grammatically correct. It is generally accepted that a blog post should be at least 1000 words. 500-word blogs are no longer good for SEO.
7. Link Building Works –There are billions of websites out on the Internet. This means that competition is stiff, and everyone is fighting for their space. Working alone isn’t really an option for anyone anymore. That’s where link building comes into the picture. Basically, it is the process of getting hyperlinks from other websites to your own. Link building is one of the most effective ways to improve SEO, especially organic SEO. But it is also time-taking and very hard to do so. SEO experts spend most of their time in link building. Those who master the art can reap SEO benefits for a very long time.
8. Focus Is No Longer on Keywords – For the longest time, a website’s SEO improved through keyword stuffing. But Google’s algorithm is fast-changing and today the focus isn’t as much on keywords as it is on topic clusters. In other words, Google focuses on user intent while displaying search results. To be able to successfully understand topic clusters and user intent, you must know your audience well. Create a buyer persona, understand their likes and dislikes, age, location, and everything else. This will help you create content that your audience will search for, and you will get improved rankings.
9. Incorporate Social Media Tools – One of the tools of organic SEO services is the rightful integration of social media platforms with websites. While social media SEO is a story for another day, for now, you must know that integrating your social handles with your website helps in improving organic rankings. Every post on your blog must have sharing options for various social media platforms. Moreover, your content must be share-worthy.
10. Technical SEO Must Never Be Forgotten –The focus of SEO today has shifted from making search engines happy to make people happy. If you do not connect with your audience, your search rankings will not improve. But that doesn’t mean you should ignore technical SEO. In fact, you must do just the opposite. Ensure that the site loads on HTTPS, is optimized for mobile viewing (which means you must activate AMP), invest in deep crawling tools, ensure that your Semantic Markups are correct, 404 Errors must be duly re-directed, and build local landing pages. There is a whole lot of other technical stuff that you should pay attention to.

Search engine optimization is crucial for the success of any website. As an SEO expert, it is your duty to pay attention to details and to not ignore user preferences and choices. Every SEO expert knows that Google keeps changing its algorithm from time to time, which means your job is never over. You must continuously reinvent yourself, continuously strive to improve the rankings.

Apart from the 10 things we mentioned above, also remember to always revisit your old work on a website. Many times search rankings improve when old blog posts are re-tweaked and promoted as new. Your old work can surprisingly light up your path.

Unlike popular belief, SEO is not tough. It is surely time-consuming. You must stay focused and keep doing the job every day to see positive results.

Over the years digital marketing has become crucial for the success of any business. It has become imperative for businesses to invest in digital marketing solutions to receive better traction, to improve their reach and increase their sales. Digital marketing companies have their hands full doing more than one job at a time. While search engine optimization or SEO is an integral part of digital marketing, it is a tedious, time, and resource-consuming job. Most digital marketing companies do not have the resources or the time to concentrate and justify SEO services for their entire clientele. This is where white label SEO services come into the picture.

What is White Label SEO?

Digital marketing companies outsource search engine optimization work to offshore companies. This is known as white label SEO. Also known as SEO Resellers their primary job is to ‘white label’ SEO products and services so that digital marketing companies can sell them with their own branding. The job of any white label SEO company is to build the tools, create the infrastructure, and deliver SEO services to the resellers who can then re-sell the same to their clients directly. They work as an extension of the digital marketing company’s in-house team.

Most marketing agencies are today hiring white label SEO agencies to do complicated work. It’s a win-win situation for all. The clients get a complete digital marketing package that improves their reach, boosts their SEO, and ups their social media marketing. Digital marketing agencies get to work with multiple clients with minimal resources and maximum results. White label SEO agencies do the hard work, get the bucks, and continue to do their work.

Over the past decade, white label SEO has become very popular. Numerous white label companies have sprung all over the world, especially in countries such as India and Canada which offer SEO for multiple industries. This arrangement continues to grow in popularity since everyone earns profits – the SEO reseller as well as the white label companies. Some of the key services provided by white label companies are

• Link building
• Web design
• Content development
• Keyword research
• Localized SEO
• On-page audit

What Makes White Label SEO Work?

Apart from the profit-sharing equation between resellers and offshore companies, there are several other benefits of the white label SEO reseller program, especially for SEO resellers. Below we list few benefits of outsourcing work to white label SEO companies.

1. They Know Their Job–The white label SEO companies of repute know their job and do it well. They build their reputation through sheer hard work and consistent services. All their skills, be it of selling SEO tools or link building aren’t just work-in-progress or untested. These companies are known to offer solutions to the specific needs of multiple industries. They are also known for their result-oriented approach. This means a whole lot of things for SEO resellers. When you are working with an experienced and expert white label company, you get to enjoy the rewards (of their hard work) while spending very little money on it. You don’t need to build or maintain the resources and infrastructure.
2. Expands Your Area of Expertise – SEO is not unidirectional. It has many facets and industry-specific approaches that require skills and expertise. You’re a digital marketing company and acquiring so many SEO skills does sound irrelevant and a waste of time. Working with a white label company expands your area of expertise in the eyes of your clients. You can work on multiple verticals and expand your reach without necessarily having any in-house expert team. This type of association helps expand your business, reach out to new industries, and make a name for your company on multiple levels.
3. Adds Value to Your Service – SEO is complex and continuously evolving. It cannot be done by a single person. If you don’t have the resources, you cannot offer a comprehensive SEO service to your clients. Working with a white label company means every job – of performing SEO audits, maintaining tracking software, or utilizing multiple analyzing tools is well taken care of. This invariably adds value to your brand name. While someone else does the groundwork, you get to reap the benefits. You can proudly claim to be offering an umbrella of digital marketing solutions.
4. Improve Your ROI–At the end of the day where do you see your business? As a reputable agency offering multiple services to clients? Yes but that cannot be your bottom line. Earning profits and keeping an upward graph is crucial for any business. By outsourcing SEO to a white label company, you get the liberty to work with many clients at a time (with minimal internal resources) and take home a large chunk of the profit. As we said – a win-win situation for everyone.

How to Choose White Label SEO Company?

It is now an established fact that white label SEO companies are good for your business. But how do you sift through hundreds of such companies springing up in every corner and decide which has got the real deal and which one is simply faking the claims?

Credibility is one of the most important virtues you should be looking for in a white label SEO Company. Are they able to live up to their promises? Can they work on niche industries? You shouldn’t be looking for big words but tangible solutions with proven track results.

Try to understand their project management skills. Can they work for multiple clients at the same time, offering similar services at all times? You are outsourcing because you do not have the resources. Do they have the resources to take up this job for you?

How willing are they to communicate with you? Is there transparency in their approach? A trustworthy white label company should be credible, should be able to tell you the loopholes in the plan, the challenges in completing a project, and be able to provide an achievable timeframe for completion of a project.

Lastly, work with a company that earns your trust. They may be doing the hard work but at the end of the day, it is your name that is getting attached to the job. Make sure you can trust the company to uphold your reputation in front of your clients.

To conclude, hiring the services of a white label SEO agency is one of the most cost-efficient decisions a digital marketing company can take. No doubt, it has become so popular over the years.

Learn more about cost effective white label SEO.

It is in human nature to look for a minimum guarantee when you are paying for a product or service. If you are buying something as simple as organic spices you’d want to be assured that they are free of chemicals and fertilizers. Similarly, if you are ordering fresh flowers from a local florist, you want the flowers to fragrant and in their full bloom when they arrive at your doorstep. Most business transactions are factored around ‘minimum deliverables’ and most of the guarantees are measurable or classifiable. If you aren’t guaranteed something by the product seller or service provider you won’t be willing to pay for their price.

Guaranteed SEO?

There are businesses especially in the service industry where guarantees aren’t measurable and classifiable. Talk of Search Engine Optimization or SEO services and you often come across the term ‘Guaranteed SEO Services’.  The question that needs to be asked here is – “Is it possible to promise guaranteed ranking result?” The answer is definitely ‘No’. Google and other search engine are constantly tweaking their algorithms. Google undertakes this intuitive for two different reasons – first and foremost every algorithm update improves the search experience for the users in terms of the quality of search, relevance, and local search factors. Secondly, this is done to prevent businesses and digital marketers from hoodwinking search algorithms to gain undeserving advantage on the search results or what is often termed as Black Hat SEO.

This brings us to an ever more pertinent question – “Should you hire an SEO company that guarantees first place rankings?” The answer to that is ‘Definitely Yes’. Are we contradicting ourselves? No, while no SEO Service provider can guarantee you results within a pre-determined timeframe it is possible to achieve high rankings on the Search Engine Results Pages with a methodical approach. It is a time-taking process but if you are persistent with your SEO campaign and work with a seasoned team it is possible to offer Guaranteed SEO Services. However, it is important for you to understand what can actually be guaranteed by an SEO service provider and what cannot. Here’s your key –

• Guaranteed for broad category keywords – Yes   
• Guaranteed for fixed keywords – No
• Guaranteed over a long-drawn SEO campaign – Yes           
• Guaranteed within a fixed time frame – No
• Guaranteed for a sustained SEO campaign – Yes  
• Guaranteed for a one-time gig – No

Where Should You Look For SEO Services?     

If you wish to get your website at the top of the ranking, you should definitely start looking at India. Are we suggesting it because India offers affordable services compared to other geographies in the world? That’s only half the story. Yes, Indian SEO Consultants are able to offer great value for money but there are SEO service providers in dozens of other countries who’d offer you services at the same price. India’s advantage is the advanced level of skills in this trade. As the hub for digital marketing services in the world, Indian agencies have honed their skills thanks to local competition. This advancement in skill level is the differentiating factor between raking on the top of the results and ranking at the bottom on the first page.

Who Provides Guaranteed SEO Services In India At An Affordable Cost?

At SEO Service Consultants we have been offering “Guaranteed SEO services” to clients around the globe. We aren’t the cheapest service provider on the block (and have no interest in being one) but have constantly focussed on offering services at the most affordable rates. This has helped us build a strong base among SMEs across the globe as we are able to run the most rewarding campaigns and that too at the lower end of the price spectrum.

Having served clients in more than 100 countries spread across all the habited continents our team has built skills and expertise to deliver results. We have worked with clients across businesses starting from mom and pop stores to businesses that have footprints across different geographies in the world. Let’s take you through some of the inherent incentives we offer our clients –

• Experienced Team – “Rome was not built in a day” and neither has been our team. We have brought in experienced and energetic individuals across different domains starting from optimizers to content writers and social media experts. As a well-gelled team, we are able to complement each other that allows us to run successful SEO campaigns integrated with social media solutions.
• Ethical SEO – We follow the Ethical or ‘White Hat’ SEO strategies which ensure that your rankings are aligned with the best practices of search engine algorithms. White Hat SEO strategies shield your website from being blocked by Google. We are sure you’d have read similar stories with websites that tried their hands at the ‘Black Hat’ technique.
• Tailored Campaigns – We don’t have a magical ‘formula’ for success! This serves us well as agencies that restrict themselves to a formula aren’t able to replicate success in every campaign that they take up. What works for Peter may not work for Paul. We start with a fresh canvas for every project. Your business is unique and so is your competition and audiences’ demography. We create campaigns that fix the loose ends to offer you steady growth in traffic and higher standing on organic search results.
• Learning Never Stops – At SEO Service Consultants our team is always on the hunt for new knowledge. As you’d perhaps know search engine algorithms change and SEO strategies are constantly evolving. Strategies that worked a couple of years back offer diminishing results these days. From refresher training to trying out the emerging strategies in the market, our team has constantly been evolving itself to stay abreast of the latest dynamics in the search market and stay few steps ahead of the competition.

If you would like to know more about our Guaranteed SEO Services and how we deliver results you can get in touch with our team today and we shall be happy to discuss your SEO campaign.

Summary

In this write-up, we look at some of the meeting facilitation tips that will help you in organizing and conducting a meeting smoothly and add to its productivity.

What is Local SEO?

Local SEO (Search Engine Optimization) uses geo-targeting and focuses on optimizing web pages for local searches for a single location or region. Google Maps Live Location plays a vital role in helping a user find what they are looking for along with the store’s address, real-time status, contact number, etc.

It is the process of optimizing your website by location, so that people from the same city, area or region can easily find you in search.

Your business will be in front of the people that are most likely to buy your product or services. This is how your services, as well as products, will get good exposure and people will get to know about your product in a short span of time.

So if you have local businesses that you want to take online. You will only be selling to customers in your city or region. Additionally, local SEO has been proved very effective for all the companies that are having their representative offices spread over the country. 

If you are using the local SEO, you will be in a better position than your competitors who are not using the local SEO, regardless of the fact that they are localized in the same place as you. In this way, the services and products you offer will be more easily found by consumers living in or visiting the specific location.

What is eCommerce SEO?

eCommerce SEO is an attempt to attract potential customers towards your website from all around the world. eCommerce sites don’t have any location constraints. eCommerce SEO works on the concept of using general keywords that help connect any user from any corner of the world. 

eCommerce websites are always going through numerous changes, ranging from modifications in the product listing to content updates. However, frequent updates in the product pages and inserting the best quality images with low load times are essential for the conversion of customers. 

Also, removing duplicate content, usage of the best-in-class keywords, and attractive product description, a strict no to broken links, matters a lot in the case of eCommerce SEO.

Difference between a Local SEO and an eCommerce Website SEO

1. Local SEO is based on a single location whereas eCommerce SEO is based on multiple locations. In short, Local SEO focuses on the optimization of web pages for specific locations. eCommerce SEO focuses on the optimization of web pages worldwide. 
2. Local SEO can improve rankings of location-based keywords in less time as compared to eCommerce websites having keywords targeting worldwide. 
3. Local SEO is less competitive as compared to eCommerce SEO.
4. Due to static web pages of local SEO sites, the optimization of content is less. Whereas in order to sell online, eCommerce SEO includes strategies for optimizing a lot of content of the website.
5. When people are searching for local businesses, they want to see photos. Local SEO includes optimization of a small number of business-related images. When it comes to eCommerce SEO, you need to optimize a large number of images related to each product in all the positions.
6. Create a Geo Sitemap for local SEO which adds your small or large business details in the normal XML sitemap. This will help Google where to find geographical details to your location. Example: Sitemap: http://example.com/sitemap-location.xml. eCommerce sites use XML sitemaps which are highly beneficial if the business website has many dynamic pages. Search engines find XML sitemaps very useful for eCommerce sites that keep updating web pages or keep on adding new ones. Example: Sitemap: http://example.com/sitemap.xml
7. A local business will be focusing on fewer services pages for a specific region whereas eCommerce sites include optimization of more category pages & structure.
8. Internal Linking & Cross-Linking techniques are less complex in local SEO as compared to eCommerce business site SEO. With so many people making changes, large eCommerce websites often have inconsistent internal linking. If your canonical tags are set up properly, have them pull the canonical rather than the front-facing link.
9. Local SEO of the website is highly focused on location-based keywords and therefore local sites have simple HTML pages with static URL. Compared to eCommerce sites can contain thousands of product pages with dynamically generated URLs based on user queries which could create handfuls of duplicate content without you even realizing it. URL cleanliness is an overarching problem with eCommerce sites, as most have dynamically generated URLs so make sure you’re configuring these parameters correctly by telling Google which parameters they need to crawl and which to ignore.
10. An eCommerce site should be 100% safe as customers put their identity and financial data in your hands. Adding SSL/Visa/other security and encryption standards or certificates can reassure them that it’s safe. While Google is still in talks about adding an “https” as a ranking factor, currently it is not of any importance for Local SEO.
11. For an eCommerce site, an easy way to stand out on Google’s first page is rich snippets. eCommerce sites have the opportunity to get one of the most eye-catching rich snippets out there: reviews. However, local sites are more concerned about nearby locations. 
12. Adding “modifiers” like “Buy”, “Cheap” and “Deals” to your title tag can help you show up for more long-tail searches for eCommerce sites. Whereas Local SEO requires location-based title tag. 
13. Since eCommerce sites usually have a very large number of products, it’s common for product descriptions to be short, automated with little or no unique content as some products are almost identical but exist in different colors or sizes while handling an eCommerce site. Eliminating duplicate product descriptions and replacing them with unique descriptions can help resolve this issue. Whereas, Local SEO is highly optimized for local-based keywords with the proper length of the content.

As online competition continues to increase and new websites are being launched, the SEO Strategy you followed in 2019 is no longer the ones you will use in 2020. SEO keeps evolving and therefore, it’s time to rethink and invest in the latest SEO. Your SEO strategies and your Website must move with the time to meet specific requirements set by search engines like Google. SEO strategy becomes very important in 2020 as your prospects and customers need to find you in search engine results. This blog is intended at guiding you through the best SEO Strategies in 2020 and beyond.

So, let’s dive into the Top 10 SEO Strategies ruling in 2020.

1.    Snippets Decide Search Clicks

In recent years Google has revised and improved its search results to deliver a better experience to its millions of users. Finally, Google programmed its bots to bring up with the essence of content like the Featured Snippets which we receive today. Since then, most search engine professionals started to pay special attention to format the content in a way that it includes search snippets.

Now, if you search for something specific in Google, it will mostly come up with Featured Snippets which usually appear above the number 1 organic result. Now, if you want to really take advantage of this feature and drive more clicks to your website, start providing clear answers to commonly asked questions on your website.

Google evaluates Featured Snippets and boosts them to the top depending on their quality. Featured Snippets present a great opportunity for content creators as it helps generate more organic traffic. Therefore, don’t take this trend lightly as it has the ability to get your content get on top and generate clicks.

2.    Voice Search Dominates

With the evolution of smartphones and its growing usage has made voice search popular. People find it more useful when it gives the freedom not to type the search term. Although voice search was released in 2012 it didn’t gain much popularity. But later with the introduction of home voice assistants such as Amazon Alexa, Samsung Smart TV, Voice Pod, etc made it much popular.

Today, we know so much more about the technology and, thanks to schema.org, it enables search engines to understand your content. If you add Schema Markup to your HTML, Search engines improve the way your page displays in SERP’s. It will enhance the rich snippets displayed beneath the page title.

Therefore, learn how to implement voice search into your SEO strategy. With voice search short keywords become irrelevant and conversational language becomes more relevant. If you know how to optimize your website for voice search, it will help you generate more organic traffic to your website. 

3.    Secure Websites Gain Preference

Although don’t have much to do with SEO, users safety is another trend which is very important. If a user doesn’t feel safe while visiting a website/ web page, especially when it requires them to enter their personal data, then, they’re likely to leave it quickly. Usually, the Chrome window gives the user a “Not Secure” warning when a user visits an insecure website. If the user is aware of using an unsecured website, they may decide not to proceed with your page. It results in increased bounce rates which would adversely affect your Google ranking in the organic search listing.

Therefore, it’s very important for a website to make it secure for the user by purchasing an SSL certificate and enabling HTTPS protocol. HTTPS shown on the left side of any website address bar means “the website offers the user a secure connection – both encrypted and authenticated. HTTPS also prevent intruders from tampering with the communications between your websites and your users’ browser. Google gives more preference to the sites that have enabled HTTPS.

4.    Artificial Intelligence Continues to Win

Since the evolution of artificial intelligence, it has created a pioneering evolution in SEO.

In 2015, RankBrain was introduced. It is the machine-based search algorithm that helps Google push more relevant results to users.

In 2019 October, the Bidirectional Transformers for Language Understanding (BERT), was introduced by Google as another step of artificial intelligence learning. In the history of search, it is considered as one of the biggest leaps forward. BERT, which is Google’s neural network-based technique for natural language processing is important because it deals with the basics of how people search.

It is designed for Google’s search engines only to have a better understanding of how language is used and to help comprehend the context of individual words within searches. The fact about BERT is, you cannot optimize websites for it, instead, create natural, useful and high-quality content for users.

5.    Videos are on Preference

Just as voice searches are more preferred, Videos are becoming much popular than ever before. Studies show that this popularity of videos rises above the preference for watching TV. Here, YouTube becomes the most preferred medium for watching videos.

The current trend shows that millions of internet users especially youngsters prefer videos as a source of information. This is either for academic, DIY or entertainment purposes. Many businesses are now using online videos to get better reach to customers. But, even a simple video doesn’t do the job. This stream has become more competitive than you’ll require quality videos and optimize it with the right keywords in the headline and caption to attract users.

6.    CTR and Page Spend Time Becomes Important Ranking Factors

Click-through rates (CTR) on websites and e-mails as well as the average time spent on a webpage by a user becomes more relevant for SEO as internet connections are fast and other resources are readily available.

Both these metrics are important factors to measure the user’s satisfaction level and to calculate the bounce rates. The length of time a user spends on a webpage and the next click made on to another page often considered as a measure of your website’s content quality, the information delivered and other interesting factors. The more time a user spends on a web page, the greater the value search engines give to that particular page. Whereas Click through Rate (CTR) tracks the number of people clicked on a link, the Dwell time is the time a person spends on a page after he/she has clicked on it.

7.    High-quality Content is still the King

The online content display is becoming more competitive than ever before. Therefore, creating high-quality content becomes the norm for running effective SEO strategies. Users always look for helpful, relevant and timely content. If people look for an answer to their questions and they find your website as helpful, definitely, they will recommend your website. This is what helps search engines to calculate and push your website up if it gets more traffic.

To create high-quality content, you must very well research on the subject and write in an informative manner. Then, follow a logical structure that makes the content easy to read and navigate to the next. One thing you must avoid is don’t put too much sales-oriented content as people tend to quickly find it and ignore.

What people looking for is informative content delivered in an easy to digestible forms, such as blog posts, infographics, videos, and podcasts etc.

8.    User Interface and Experience Matters

Now, you’re confident that your content is very good but, if it doesn’t load properly on your webpage, what will be the result? It affects your user’s satisfaction level and leaves your website for another. Therefore, you have to ensure your website page loading is faster in order not to lose any important business.

Your website loads fast but navigation and understandable features are missing. This will again result in losing your users. All the things that are affecting a smooth user experience such as unclear navigation, illogical buttons, unfamiliar words/jargons etc should be avoided. To avoid such circumstances, put yourselves in the users’ shoes and look at your website. Because quick returning visitors means high bounce rates which will affect your website’s ranking.

9.    Content-Length- Fewer Vs Lengthier

Talking about content length- some says people like shorter content as they don’t have time to read and some others say lengthy content helps in gaining visibility.

In either way- content should be of high-quality. However, some users prefer to get all the info they need from the same content. In this way, it helps and that means the content length can exceed the word limits from 500 to 2000 or more.

This is another way to get the users to stay on your page more time and for Google to reward for more organic traffic. All these happen only if the users have the time and the content has quality.

10.    Mobile Experience Matters

In 2020, this is all the more relevant since more users are using the internet from their mobile phones. Although this has been demanded past many years still there are many websites which haven’t achieved this level. It will affect your services or products visibility if your website is not optimized for mobile versions. Also, your website won’t be able to compete with others and will be pushed back from search engine visibility.

Conclusion

For businesses irrespective of the industry, SEO is very important today. When I mention SEO it doesn’t limit by the use of keywords but depends on many other factors such as content and all the above-mentioned things.

After all, SEO is around Google and other popular search engines. According to experts, If you continuously learn, you can improve your SEO skills in no time. To win users and gain more search visibility, you’ll have to keep up with these latest SEO strategies in 2020.

On-Page SEO has a significant role in SEO (Search Engine Optimization) for a website. Though Google keeps on surprising everyone with several updates to the algorithms (the set of rules created for a search engine) on-page SEO can never lose its importance. On-page SEO belongs to the most essential aspects of website optimization, for achieving higher rankings in a search engine’s organic results and running successful SEO campaigns.

Table of Contents

What Is On-Page SEO?

Why On-Page SEO is Important?

How to do On-Page SEO?

Mistakes that SEO Experts do in On-Page SEO?

Why Hire Right SEO Company for On-Page SEO Work?

There is a lot to digest when it comes to on-page SEO. This guide will help you through the key things you need to look at if you want to optimize your website properly.

What Is On-Page SEO?

On-Page SEO refers to all practices to optimizing a webpage in order to boost its position in the search rankings and improve your search traffic.

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On-page SEO makes it easy for search engines bots to understand your website better, to gauge if your content would be relevant to people searching for information, on anything online using a set of keywords. The process can be time-consuming and boring at first, but the payoff and amount of targeted traffic it can bring to your website may be well worth it.

In the process of On-page SEO, you can optimize various front-end and back-end components of the website including content elements, site architecture elements, and HTML elements.

Why On-Page SEO Is Important?

Say you offer a service or sell a product. But, how will you aware people about it? How will they know who are you? And what are your products and services? How are you different from others? Your website is an answer to all these questions. It is a reflection of your company, your business. Your website is the first point of interaction between your customers and the company. But it is not like that if you have a website, it will appear on the Google search easily. Google has its own method to rank the websites. To make your website more discoverable on the search engine, you need to have a powerful on-page SEO.

On-Page SEO is the identification of the website to the search engine.

Let’s find out “How?”

The main motive is to feed Google crawler with proper information about the website and satisfy Google algorithms during the proper optimization of the website.

Another purpose behind On-Page SEO is, giving your website greater exposure to targeted visitors that can eventually convert into paying customers.

Lets understand the “Why” factor of On-Page

Well, Google has developed a number of complex algorithms to understand the query and what to deliver on search results that meet user intent. Google wants the user to be successful with his search and stumble upon valuable solutions, and have a great user experience. Google wants its users to be happy as well as satisfied with the best results presented on SERP.

Have you noticed the word “Query”?

Yes, this query is mostly termed as keywords in SEO. At this point, on-page SEO helps Google search engine crawler, to read your website content and serve it as one of the best results; therefore on-page SEO is very essential. In the process of On-Page SEO, the website is also optimized according to, keywords and makes it relevant for those words. This also helps in ensuring that you can get across to your target audience.

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Not only does it helps attract a noticeable level of online traffic but also allows you to measure the performance and success rate of the campaign. This can help improve their chances of growth during the early stages. A combination of rightly optimized and On-Page SEO with other online marketing channels, is better as it covers all the aspects of a successful marketing campaign.

However, some people focus too much on their SEO efforts and don’t keep their content in balance and ensure it’s also enjoyable for their users.

How To Do On-Page SEO?

Every website need to communicate with Google crawlers so that your website get indexed and appears on SERP when user intent meets the website’s information. On-Page has major role to help a website to communicate with Google. If you don’t pay attention to the fundamentals – on-page SEO, then other techniques will not provide the appropriate results.

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Professional SEO experts understand the value of on-page optimization, and it should be constantly prioritized. On-Page SEO has many critical factors that have a direct or indirect influence on the success of your website.

Google has become smarter to understand the strategic placement of exact‐match keywords on your page and is no longer supporting synonyms and semantically related keywords. So, we need to proceed very smartly while optimizing your website. 

When it comes to on-page SEO, some factors are more important than others. We will discuss all the factors that will set your page apart from the competition.

Let’s discover the key things of technical optimization you need to look at if you want to optimize your website properly.

Website Crawl-ability & Index-ability

Make your site accessible to search engines. Right! Most website owners have never heard of crawl ability and indexability. Your website should be accessible to crawlers and allow it to index into databases to display the most relevant results to their users.  

To understand more, look at how search engines discover and index pages. To learn about any new (or updated) page, they use what’s known as web crawlers, bots whose aim is to follow links on the web.

Crawl-ability describes the search engine’s ability to access and crawl content on a page.

Index-ability, on the other hand, refers to the search engine’s ability to analyze and add a page to its index.

If a website has broken links or dead ends, then it might result in crawl ability issues and search engine’s inability to access specific content on a site.

How to make a website easier to crawl and index?

• Strengthen Internal Link Structure: A good internal link structure will allow it to quickly reach even those pages deep in your site’s structure.
  
  
• Looped Redirects: Broken page redirects would stop a web crawler in its tracks, resulting in crawl ability issues.
  
  
• Submit Sitemap to Google: Sitemap is a small file, residing in the root folder of your domain, which contains direct links to every page on your site and submits them to the search engine using the Google Console. The sitemap will tell Google about your content and alert it to any updates you’ve made to it.
  
  
• No Duplicate Content: With unique and informative content, you can increase the frequency with which crawlers visit your site. So, inspect and fix any duplicate content issues on the site.
  
  
• Unblock web crawler access: In spite of blocking the whole website for crawlers, try to block a page you want to restrict public access to.
  
  
• Fixing Unsupported scripts: Some technologies like javascript or Ajax may arise crawl ability issues. Inspect and remove such scripts.
  

Site Architecture

Site Architecture is related to website’s page structure and linked together. Optimized site architecture helps search engine spiders find and index all of the pages on your website.

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  If your site architecture it interlinked, spiders can follow your internal links to all of your site’s pages. So, it is important to use internal linking to link your site’s content to other pages on your site. There are two kinds of links you should use so people can find the desired content quickly:

Structural links (e.g. navigation in menu and footer, breadcrumbs, call-to-actions) – they go in a vertical way based on the hierarchy of the pages-Contextual links (e.g. in-text links, read more links) – not dependent on the hierarchy.

• Site architecture sends link authority around your website. When you internal link to high-priority pages, the more link authority will flow to those pages.
  
• Good site architecture makes it easy for visitors to find what they need on your site. Your website should have proper categories and each one linked-to directly from your homepage. Simple site architecture can make it SUPER easy for users to pop around your site to find what they need.
  
• URL structure should follow your categories like this:

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  Sitemap can also help crawler to visualize all of the categories, subcategories, and pages on your site. Add sitemap to your site. If you have a large website with thousands of pages, you can use a sitemap.

Website Speed

Google cares about page load time. As long as your website loads in around 3 seconds, you should be fine with most users.

What happens if you open a page and wait more than, let’s say 3 seconds? You probably hit the back button and look for another result.

Page speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.

How can you improve your page speed?

• Right Host: Pick the right host that fits your business size. Use virtual private servers and dedicated servers over shared hosting.
  
• Compressed Images: Heavy images can lower down your webpage speed. Compress the size of the image. Prefer PNG for images that do not require high details like logos and JPEG for photos.
  
• Host embedded media: External media like videos are highly valuable but can largely lower your load time. To gain some load time, host the videos on your own server.
  
• Optimize browser: Test your website on all browsers since they do not load your site in the same way.
  
• Avoid Using Ads: Prefer not to use ads, because it has the drawback to slow down your page speed.
  
• Theme: Avoid highly designed themes containing a lot of effects.
  
• Double-barreled code: Too dense HTML/CSS code can lower down your page speed. Try to group all JavaScript into one and also do so with all CSS files. This will reduce the overall number of HTTP requests. Try to group all JavaScript into one and also do so with all CSS files. This will reduce the overall number of HTTP requests.
  
• CDN: CDN providers have servers on each continent, and serve your images or pages from the server closest to the visitor, to make the page loading as fast as possible. Use a Content Delivery Network to redirect user requests to the nearest server.
  

Mobile Friendliness

A mobile-focused websites can delight more users to improve engagement and drive conversions. The best solution for SEO and analytics nowadays is the responsive version.

Use simple steps to make your website mobile-friendly. Here are specific steps you can take:

• Install a responsive theme
  
• Simplify the menu
  
• Compress image sizes
  
• Eliminate aggressive pop-up windows
  
• Optimize the text to make it readable on mobiles
  
• Consider AMP – AMP is a technology that enables faster content distribution on mobile devices; it is especially useful for large blogs or news and magazines online
  

Add mobile URLs to your Sitemap:

In order to indicate that some of your URLs serve mobile web content, a particular syntax should be used. Please note that URLs serving multiple markup languages can be listed in a single Sitemap. After you add your mobile content, submit your Sitemap to Google as usual.

HTTPS Security and SSL Certificate

Hypertext Transfer Protocol Secure (HTTPS) provides a secure connection to users on the pages where they share personal data with you. But, when a user shares precious info, like credit card details, HTTPS adds extra layers of protection. So, it is required to install a Secure Socket Layer certificate (the protocol that HTTPS uses) to ensure that data between your web server and browser remains private and secure.

An SSL certificate binds together your domain name (or server or hostname), company name and location.

• Buy a relevant SSL certificate
  
• Crawl your current website, update all of the links and set up 301 redirects
  
• Update the HTTPS version of your website in your robots.txt, CDN, Webmaster tools and Google Analytics
  

User-Friendly URLs

URL optimization is one of the easiest SEO tasks to configure. URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations.

Well-designed URLs are more informative and attractive to users and this means higher Click Through Rates (CTRs).

How to optimize your URLs?

• Domain Name – It should be short, catchy, easy to remember.
  
• Preferably a .com, .net or .org domain
  
• For local businesses, it is an advantage to have a domain registered in your country’s domain. For example, www.example.co.in
  
• Use of SSL certificate to make your website more secure and to gain user’s trust.
  
• Keywords should be used in the URL by avoiding keyword stuffing in a URL. Use keywords wisely without repetition.
  
• Follow URL Length: It is recommended to keep the URLs as short as possible but the character limit for URLs is up to 2048 characters.
• To avoid any duplicate content issues, make sure that all your URLs are lowercase.
  
• Avoid whitespaces: When there is a space in the filename this will be translated as %20 in the URL
  
• Try to use the folder structure to 2 levels maximum.
  

Use 301 Redirects for any URL change

A 301 redirect indicates the permanent moving of a web page from one location to another. Whether you are doing a website redesign or migrating to https or just optimizing your URLS, it is necessary to add 301 redirects to let Google (and other search engines) know that you are changing the address of a page.

How to do a 301 redirect?

• Go to site’s root folder and edit your site’s .htaccess file and add any redirections (at the top of the file) using the following format:
  

Redirect 301 /old URL (without the domain name) /new URL (including the domain name).

• Use a 301 redirect plugin.
  

Finish off by updating and resubmitting your XML Sitemap.

In both cases, you should update your XML sitemap and resubmit it to Google.

Website’s Content Optimization

Content is the oxygen of a thriving business. Content Optimization is the process of improving the aesthetics and performance of a website that provide unique value to its intended users. It should be focused on both readers and search engines at the same time.

This involves using specific keyword phrase components that include long-tail anchor words. It helps you to:

• find new topic ideas
  
• find phrases that are popular, relevant and easy to rank
  
• understand what people are interested in
  

How to optimize content?

• Perform fresh keyword research at the beginning to know what people are searching for, what exact questions they have and what phrases they use to find the answers.
  
• Study the Competition for Keywords
  
• Hit the search intent: Search intent contains the behavior of the user. There are basically 4 types of user behavior practice.
  

Navigational – queries that serve as a navigation to a specific page the user has in mind

Informational – general queries looking for some information

Transactional – queries that lead directly to the online purchase

Commercial – queries that precede the online purchase

Google the keyword and collect the keywords that perfectly hit the right search intent.

Optimize page content for the focus keyword

Use focus keyword in the main on-page elements such as title tag, headings, text of the body and anchor texts.

Title Tag: Title tags define the title of your web page or document. They’re mostly used to display preview snippets of your web pages. Keep your title tag short, clear, descriptive and use the focus keyword in the title tag of your page but don’t duplicate content from the page content.

The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60

Meta Description: The Meta description is the face of your website, what search engines use to gauge what topic you’re writing about and the exact audience that they should send to that page.

Make it descriptive and short – no more than 160 characters.

Header Tags: For H1 heading tag, use the same words as in title tag, although you are not limited with the length here so much. Strategically use targeted keywords, synonyms and related phrases in other headings (H2, H3, H4, H5 till H6) too.

Image optimization: Search engines are unable to read the content of the image, so we provide ALT text that describes the information about the image. Be specific and descriptive.

Anchor texts: While anchor text helps in navigation purpose; anchor text is the clickable text part of the link. It helps both Google and users to understand what the linked webpage is about. The best practice of anchor text is to apply on right keywords with variations and avoid using texts like “click here”.

Enrich the text with various formatting styles and different types of content to make it more entertaining.

• paragraph breaks
  
• bold and italics
  
• bullet points
  
• images/graphs/infographics
  
• embed videos
  
• quotes
  
• info boxes
  

Things to keep in mind…

Though SEO has great impact of keywords, but it should be kept in mind to avoid over-optimization of a webpage.

-The longer your content is, the better your rankings are

-Focus on serving the best answer

-Avoid grammatical errors, spelling, and punctuation errors

Resolve Keyword Cannibalization

Google won’t know which page is the most relevant for a specific query if multiple pages wish to rank for the same term.

Google will crawl your site and will see dozens of different pages being “relevant” for the same keyword. With this strategy, Google gets confused to find the most valuable page to the query.

To solve keyword cannibalization follow this:

Canonicals: Implement variations of keywords and link back to the canonical source for the specific term. With this solution, you also ensure that you deliver a better experience and more relevant information.

301 redirects: Use 301 redirects to send the link juice and relevance to one single page. Instead of attempting to rank your site for one single keyword, focus on long-tail phrases, which will bring you much more satisfaction and will avoid this kind of issue.

High Quality Outbound Links

Outbound links can actually be beneficial for your website. Linking to high quality websites is a signal of what your page is about. Show Google that you belong to the “network” of legit sites.

Favicon

Favicon helps to navigate between multiple tabs in a browser on desktop devices. Favicon have become an element that may influence the CTR.

Monitor Your Results

One of the great ways to see the impact of your on-page SEO activities is to track the rankings for the most important keywords.

Track Keywords Position:

You can check your average positions in Google Search Console or manually check the exact position of your website.

Google Search Console is a free service provided by Google to manage your website’s search functionality. The search console is a collection of reports and tools that help you rectify errors as well as strategize and optimize your search engine rankings.

• Track the keywords you are interested in, not hundreds of unimportant long tail keywords
  
• See the actual rankings for a specific location
  
• Get other valuable insights such as overall progress, top rankers/outrankers, and much more.
  
• You can set up alerts and discover any sudden drops in rankings
  

Analyze your traffic:

Use Google Analytics to measure the impact of your On-page optimization.

• Compare how much time visitors spent on each page before and after the optimization.
  
• You can analyze the user behavior and see what internal links got maximum clicks.
  

Organic traffic

Getting more organic traffic is one of the main goals of SEO. So tracking the traffic that comes from search engines is something you should do all the time to see the overall progress of your SEO activities.

Bounce rate

This metric shows the percentage of users who leave without engaging with your page in the current session. You can track the bounce rate of one page before and after the optimization.

Mistakes That SEO Experts Do In On-Page SEO

While doing SEO of your website, there are a few things to be kept in mind and these are the SEO mistakes. If you commit any of these errors, you might end up harming your reputation.

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Not Tracking Your Performance and Right SEO KPIs

If you cannot track your performance, you will lose the chances of improvement. While rankings are a valuable key performance indicator, the best SEO KPI is organic search traffic growth. Always track your overall organic traffic.

Avoiding Mapping

Mapping website architecture can have a positive SEO impact. It helps Google to crawl your website more efficiently; helps Google index your pages faster; grow your site’s overall authority; help drive more conversions.

Unsatisfied search intent

Optimize your site’s user experience. It means that your page should satisfy the intent of the keyword that’s being searched. Your website needs to satisfy this intent by providing a solution. This is why it’s crucial to understand what the searcher is thinking when they search for something. Your website needs to provide the answer to this thought.

Memorize these four types of user intent:

• Informational
  
• Comparison
  
• Transactional
  
• Navigational
  

Satisfying user intent is simple.

Try to get into the searcher’s mind every time you decide to target a keyword.

Targeting the WRONG Keywords

By optimizing your website with every keyword with mid to high level competition in your niche can be a bad idea. Switch to low competition keywords and rank higher for those keywords. Then, once your site has built some authority, you can target higher-volume and higher competition keywords.

Unclear SEO goals

Create realistic goals to analyze your website improvement and then plan out your SEO strategy. Don’t try to create the perfect goal because campaigns rarely go according to plan. Start with small and realistic goals to reach your main goal.

Not Analyzing the Competition

Your competition can give you alerts about what’s working and what isn’t. You should always be looking for points of leverage when you’re going to target a keyword.

Creating Thin Content

Thin Content is a bad form of SEO. It states not only to those pages having low word counts but also having low unique value. The biggest type of thin content you need to avoid is not adding any unique value. If you want to truly succeed with SEO, you have to focus on adding unique value.

Creating Duplicate Content

Duplicate content issues are most common. Google has caught on to the tricks. You have to write high-quality, valuable content to rank. Value your visitors by providing them with valuable content that answers their questions without trying to sell them anything. This will increase the dwell time and lower down the bounce rate.      

Not Internal Linking from Your Most Authoritative Pages

Whenever you publish a new SEO content, use it for internal linking opportunities. Not only will this help with indexability, but it will also drive link equity to your new page, which makes it easier to rank!

Not Using Enough Branded Anchor Text

Over-optimizing anchor text should be avoided. The bulk of your anchor text profile should be branded and should rarely use your primary keyword. This is an evergreen strategy to grow your business and establish yourself as an authority.

Not ready for mobile

If your website isn’t ready for mobiles, Google will automatically consider it unfriendly for its searchers. Ensure that your website is responsive and build it for mobiles in the first place. By tapping into the mobile traffic, you’ll also be able to increase your website’s visibility.

Broken Links

Websites have broken internal links and that lead to 404 error. This makes broken links a potential danger. You can also find broken inbound links and approach webmasters to suggest a new resource on your site they can link to.

Missing Alt Tags and Broken Images   

Alt tags provide textual descriptions of images, which makes it possible for search engines to categorize them. Search engines are very concerned about user experience, and images without alt tags can hardly be considered.

Broken images can cause search engines to downgrade your website because they create a poor user experience.

Title Tag Issues

Identify duplicate, long, short or missing title tags and optimize them. Title tag provide with relevant information about a page’s content. You can’t avoid it.

Low Text-to-HTML Ratio

Low text-to-HTML ratio means that these sites contain proportionally more back-end HTML code than text that people can read. The reason can be poorly coded website or Hidden text.

Fix it by:

-removing unnecessary code to reduce page size and increase speed.

-moving inline scripts and styles into separate files.

Multiple H1 Tags

Avoid using multiple or duplicate H1 tags on single page because H1 tags are what your reader sees on your page. You can use multiple H1 tags on a page, only if you are using the right HTML5 markup to distinguish between sections of equal importance.

Incorrect Language Declaration

Language declaration can inform browsers of the content’s language and helps with geolocation and international SEO. It will help improve your pages’ relevance score.

Conclusion

It’s time to avoid these mistakes. Always learn from your mistakes. Not all of them impact your rankings equally. But, you should definitely be aware of such issues, because they affect your traffic and your user credibility, and, as a result, lead to revenue losses.

Why Hire Right SEO Company For On-Page SEO Work?

Every business is having a website to compete with the world. It is a mirror of your company, your business. Your website is the first point of interaction between your customers and the company. But not every business owner has time and SEO on-page techniques to make the website more visible in internet space.

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The main business goals of a website are:

• Increased traffic
  
• More sales/ leads
  
• Improved rankings
  
• Exposure
  
• Brand Recognition
  

But, an SEO company has specialization and experience in helping businesses. SEO professionals provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business reach all of the business goals.

Here are the reasons why you should hire the right SEO Company for your website

Improve your Search Rankings

With upgraded tools and trending SEO factors, an SEO company knows just what it takes to help improve your website to make it look more attractive to search engines like Google. They will also make sure that your site architecture is optimized for search engine crawling.

Improve Quality of Organic Traffic On-Pages

Once your website rank higher on the search engines, the quality of traffic coming to your site also increases. As you bring more relevant traffic to your site, you increase your chances of influencing conversions. If your website is able to cater the queries of the visitors and show them what they are looking for.  Visitors can find what they want and can contact you

Free Audit and Keyword Research Report

Professional SEO Company gives proper Audit Report of a website and guide you with the scope of improvements. Finding the low hanging fruits can be tedious job for SEO newcomer. But, an SEO expert understands the business requirement and opts for the best keywords that are less competitive but prove to be fruitful.

Later, an SEO strategy is developed by taking into consideration of SEO Audit and keyword research reports.

Focus on Your Work

You can actually concentrate on your own business once you hire an SEO company. You can save your valuable time and focus on your own work that is delivering and fulfilling customer needs.

Get Measurable Results

SEO can easily be tracked and measured during each step of your campaign. By asking your SEO Company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business. This will help you to analyze how much you’re getting a return on your investment.

Save Money on Tools

If you don’t hire SEO company, you will have to purchase these SEO tools only for your websites. By hiring an SEO company, you can save a big amount to paid tools that are essential to strategize and analyze your SEO goals. With the help of these tools, the SEO company can better decide which tactics to use to improve your website’s SEO. Having these tools in place before you begin to make changes to your site will help ensure that your business is able to visualize every step of your campaign.

Get Results with Legit Methods

Professional SEO companies use legitimate techniques for the SEO. By hiring professional SEO Company, you can avoid illegal, unethical “black hat” SEO tactics.

Ongoing Search Engine Optimization

With every Google update, businesses have to reevaluate their SEO strategy. Professional SEO companies know the best legal way to enhance the online presence of your website. SEO companies stay up-to-date with the latest changes in search engine optimization, which allows them to update your strategy to ensure long-term success for your company’s site.

Monthly Keywords Ranking Reports

As a client, you must know the progress of that project. A good SEO company will give the monthly keyword position reports. You can check how your website has performed in SEO for the keyword.

SEO Maintenance and Fixes

SEO is not one time task, it is an ongoing process. To keep your website up-to-date and valuable as per user-intent, regular SEO maintenance is required. SEO Company performs regular check-ups of the website and fixes all the bugs immediately.