7 Steps to Grow Your Website Traffic with Quality

One of the biggest challenges faced by digital marketers is customer acquisition. It is relatively easy to retain the existing customers that you have with high-quality and personalized services. The main problem lies in attracting new customers with quality. People will usually not change their service or product providers till they find an excellent deal with a great return on investment. Today, the internet is filled with nearly 2 billion websites, so the competition is extremely tough.

So, if you want to grow your online business and get more website traffic with quality, how do you do it? Here is a definitive 7 step guide on how to grow your website traffic with quality.

1. Study Your Business Model

Before you grow your online business understand everything that it can offer. Understand your product and services in the most in-depth manner to identify the key perks that you can offer with it. When you understand the key differentiating factors of your business, product and service, put it into a simple and readable language. The best businesspeople are often the best salespeople too. They understand the key features of their offer and know how to put it across in the simplest manner. 80% of small businesses fail because they do not invest in the right content marketing strategies.

After putting your offer in the simplest terms, you are ready to grow your traffic exponentially with the next steps. While understanding the business, pick keywords and terms that represent your business in the best possible way. These keywords will help you generate content that is highly specific and tailored to your business model. They will also help you generate SEO-friendly content at the later stage.

2. Perform Competitive Research

Once you have understood your business model, it is time to study the business models of your competition. Understand their key strengths and weaknesses to make sound business decisions. Try replicating the strengths of your competitors and play against their weaknesses to get the competitive edge in the business. The competitive research can help you elongate your list of keywords further. You should have a list of at least 5-10 major players in the market that you can shadow. Use tools like SEMrush and Google Analytics to perform wholesome competitive research.

You need to drill down deep into how the competition functions. Here are some things that you can notice while performing the competitive research.

• The frequency with which they post the content.
• The overall theme of the content and how the curate it.
• The keywords that they use in the content regularly.
• Marketing tools that they leverage to personalize the campaigns.
• Thematic designs and structure of the content flow.

3. Interact with Your Potential Customers

The best salespeople know how to interact with their prospects and gather all the relevant information on the first call itself. Instead of making it sound like an interview, the salespeople know how to drive a conversation and identify the needs of the prospects in a subtle fashion. When you interact with your customers and prospects, you will come across the questions that they often ask on search engines. Collate and document all the information in a structured format so that you can use the research in the most effective manner at a later stage.

U.S companies lose more than 62 Billion Dollars of business due to poor customer service every year.

Once you have collated ample amount of information, sit down with your team to curate content that answers the questions of the prospects in the simplest manner. Create multiple ‘How-To’ blogs and articles in a question-answer format. Today, voice search is getting more and more popular. The voice search works best with natural language question-answer format style of writing to produce search results.

4. Focus on SEO and Long-Tail Keywords

The first 3 steps focused on enhancing your knowledge about the offer, the competition, and the customers. Now, you have an ample amount of information that can drive your actions for the next steps. By this time, you should have a long list of keywords that go great with your offer. These keywords target the needs of your customers and prospects in the most readable manner. Now, you must focus on optimizing the keywords so that you can use them in the content in a natural manner.

Studies show that over 70% of the search terms on the internet now belong to the long-tail keyword category.

Use more long-tail keywords and the variations for the same keywords to create a highly readable and SEO-optimized content. With enough focus on SEO and use of long-tail keywords, you can optimize your campaign. The long-tail keywords work great with voice search as well as conventional search. They help you bring more sales-ready leads to your business. They can also add the necessary girth to the content without hampering the readability by a significant amount.

5. Optimize and Update Existing Content

Now that you have the necessary SEO-friendly and long-tail keywords, you can create content around it. Content creation from a scratch is easy. The difficult part is optimizing the existing content in the most SEO-friendly manner. The optimization can take up a lot of time if you don’t do it in a structured and planned format.

Do not try and optimize the whole content within a single attempt. Instead, break it down into the following steps to document the whole process.

• Add Keywords: Firstly, add the necessary long-tail keywords at multiple locations within the content. Make sure that you do so in a way that feels natural instead of forced.
• Increase Readability: Once you have added the keywords, you might need to revisit the overall readability statistics of the content. You might need to remove several complicated words. You might also have to change the overall grammatical structure of the content to fit the new keywords in a natural manner.
• Add Images and Infographics: Back up your claims with relevant infographics and images to capture the attention of the audience. These tools can help you make the content more readable and personalized for the audience. Studies show that an infographic is 30 times more likely to be read than a completely text-based content.
• Stylize the Font and Background: You might want to increase the readability of the content a little more with stylised fonts and changed the background. Make sure that you use a dark font on a light background to keep the overall content easy-on-the-eyes.

6. Invest in Paid Promotion Tools

Growing your visitor count organically might not always be feasible. This is true especially when you need to results in an extremely short period of time. The investment in paid promotion tools is a must for people who wish to grow their business at an exponential phase on the internet. You don’t need to invest in the costliest mode of paid promotion that you find. Instead, compare the various modes in the initial stages to find the ones that give you the best return on investment.

You can easily leverage the paid promotion tools on social media platforms like Facebook, Twitter, and LinkedIn to get the attention of your target audience. Understand where your target audience resides before investing in a tool. For example, if you host a B2B product, investing in LinkedIn promotion makes much more sense than investing in Instagram.  On an average, 50% of people use Facebook daily while only 39% of the population watches television.

7. Constantly Upgrade Your Knowledge Bank

You need to stay up to date with the latest and the most effective techniques for promotion on the internet to maintain a competitive edge. This does not mean that you change your marketing and SEO strategy every week. Instead, you need to give the strategy enough time to reap results so that you can make informed decisions without hampering the current strategy. Invest in a solid plan and establish micro-goals in the form of milestones to track your progress with a strategy.

Key Takeaways

Both under as well as over-investment in a strategy is harmful in the long run. Also, it is important that you start small and then slowly invest more in a strategy that works. Instead of putting all your eggs in one basket, invest in multiple strategies and experiment with the ones that work the best. Following this 7-step strategy can help you make the best of limited resources for marketing.

Investing in updating your content as well as marketing strategies play a crucial role in the long-term sustainability of the business. Also, you must invest the right amount of financial, time as well as human resources before discarding a strategy as completely useless. Setting milestones while performing key competitive analysis and market research is critical for success in the long run. 61% of marketers believe that focusing on SEO and organic traffic has helped them grow their business exponentially in a short period. So, this is the right time to attract customers to your business with the high-quality of content.

Author: SEO Services Consultants